If you have TikTok downloaded to your phone (let's face it, who doesn't at this point) then I'm quietly confident you have spent many an hour procrastinating on the app and know exactly how addictive viewing random 15-second video clips can be.
But have ever found yourself on #BeautyTok?
If you have, then you will know exactly how dangerous it can be for both your bank balance and time. I will hold my hand up and admit I've been influenced even by creators I've only just discovered and I'm kind of not mad about it.
For the most part, I've been pretty pleased with my TikTok influenced purchases thus far and it helps that the platform seems pretty savvy when it comes to creators often recommending accessible drugstore products along with Tiktok beauty dupes that don't break the bank... as long as you don't buy everything per late-night scrolling session that is.
With beauty creators and even the average person now able to make makeup and skincare items go viral on Tiktok to the point they sell out for months, I thought it was about time I spoke about the beauty products I've been influenced to buy. From regrets to beloved makeup staples here are my 'As Seen on Tiktok' purchases (so far!).