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When I first started blogging back in early 2010 dupes simply weren't a thing. The abbreviation possibly got uttered a few years later but for a long time it was more about finding cheaper alternatives to higher-end products - the keyword being alternatives!
Fast forward five years and beauty dupes are more mainstream than anyone could have imagined, allowing bargain shoppers like myself the freedom to experience high-end makeup and skincare at has prices.
And while I still don't know where I sit when it comes to brands copying packaging to grab the attention of their own customers, on the whole I absolutely love a good dupe!
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